Infamousworks partnered with Conwin Carbonic Co. for many years. We helped them establish sub-divisions of their brand to reach Racing, Beverage, and Medical industries and expand their name across the globe. The majority of our work with Conwin was conducted at trade shows and live events, however we did create video, print, and digital marketing material for them as well.
These are the marketing we created to promote the expansion for Conwin
Conwin cares campaign
we helped conwin with an ongoing cause campaign for social media
to prepare for their booth and presentation at the World balloon convention in Denver in 2014, we were asked to create an interactive social media campaign for Conwin.
THE FIRST STEP WAS TO CREATE AN INTERACTIVE EXTENSION OF THEIR BOOTH AT THE CONVENTION, COMPLETE WITH BACKDROPS AND SIGNS TO HOLD. PARTICIPANTS WERE INVITED AND ENCOURAGED TO SHARE THEIR PHOTOS WITH THE #IAMCONWIN TAGGED ON THEIR PHOTO. THE CAMPAIGN PROVED TO BE A HUGE SUCCESS FROM THE LAUNCH, WITH A LINE THAT AVERAGED A FIFTEEN MINUTE WAIT TIME JUST TO TAKE THE PHOTO. IN TRACKING, THE CAMPAIGN IS STILL BEING TAGGED TO THIS DAY. YOU CAN VIEW THE RESULTS OF THE CAMPAIGN FOR EACH SOCIAL CHANNEL HERE:
THE NEXT STEP WAS TO CREATE ONGOING INCENTIVE TO PARTICIPATE IN THE CAMPAIGN. IN THIS, WE CREATED A MONTHLY "GIVEAWAY" CONTEST. EVERY SINGLE TIME THE #IAMCONWIN WAS USED, IT COUNTED AS AN ENTRY INTO THE MONTHLY CONTEST. AT THE END OF THE MONTH, CONWIN WOULD SELECT A WINNER. USING THE GRAPHIC (WHICH CONWIN DESIGNED) TO THE LEFT, THEY WOULD THEN ANNOUNCE THE WINNER VIA THEIR OWN SOCIAL CHANNELS AND THUS THE CYCLE EXPANDED.
THE LAST STEP WAS TO EVOLVE THE CAMPAIGN AS TIME PASSED. USING THE "I AM" CONCEPT, WE INVITED CUSTOMERS FROM ALL AROUND THE WORLD TO PRINT OUT THEIR OWN #IAMCONWIN SIGN, USING A TEMPLATE PROVIDED BY CONWIN, AND EXPRESS WHAT THEY FELT THEIR ART OR BALLOON BUSINESS WAS. FOR EXAMPLE, IN THE PHOTO ON THE RIGHT YOU WILL SEE THAT THIS BALLOON ARTIST FROM BULGARIA EXPRESSED THAT SHE IS "INSPIRED."
IN CONCLUSION, THE CAMPAIGN THAT BEGAN BACK IN 2014 HAS LEGGED LONGER AND MORE SUCCESSFULLY THAN OTHER CAMPAIGN IN THE 55+ YEAR HISTORY OF CONWIN, INC. OTHER COMPETITORS AND INDUSTRY PARTNERS HAVE ATTEMPTED TO REPLICATE ITS LONGEVITY AND INTERACTIVE UNIQUENESS, HOWEVER CONWIN REMAINS THE WORLDS BEST INFLATOR AND ITS CUSTOMERS JUST CANT SEEM TO STOP SHARING THAT MESSAGE.