CAMPING WORLD / GOODSAM
In 2018 a team member began work with Good Sam, a struggling subsidiary of Camping World, and was tasked with overhauling the existing Good Sam blog and modernizing it to connect with the evolving family camping dynamic. In addition to the visual redesign, our team member created a product review blog series and a father adventure-themed blog series called - A Dad Outside.
Good Sam Club
The good sam blog was overhauled and emphasis was placed on creating original and engaging content that would attract younger families.
A Dad Outside
one of the main tasks of the new blow was creating engaging content and categories that modern camping families could relate to and would follow to generate club interest.
so a member of the infamousworks team, author jeremy p elder, created an ongoing blog series with his daughter called a dad outside. this series was one of the most viewed on the good sam blog and highlighted an inviting outdoor life for fathers and daughters